Bootstrapped DTC operator. Built a top sustainable consumer-electronics-accessory brand, then extended into kitchen hardware (Lomi composters). Has spoken publicly with operators like Sean Frank and Curtis Matsko about capital structure, category creation, and GLP-1-era consumer shifts.
what do you think of my big rocks?
I don't know what your big rocks are. You haven't told me.
Drop them here — what you've got planned for the next quarter or year, and what you think the business actually needs — and I'll give you a real read. Also helps to know roughly what stage you're at: revenue band, margin profile, channel mix, whether you're profitable or burning.
What are you actually trying to decide with them?
what do you think of my big rocks and 5 year strategy
You haven't shown me anything. I can't react to rocks I can't see.
Paste them in. The actual list, the actual 5-year strategy, and ideally what problem each rock is trying to solve. Otherwise I'm just going to give you generic operator advice that won't help you.
And while you're at it — what made you write a 5-year plan? Most consumer businesses can't see past 18 months honestly. I'm not saying don't do it, but the reason matters.
try again
Alright, now I can see them. Here's the honest read.
Your 5-year directions and your Q2 rocks don't match. You've told me Owned Leverage & Asset Compounding is a 25/100 five-year priority and AI Leverage is supposed to decrease from 35 to 15. But four of your five rocks are app-building projects, and the fifth is a spending-reduction rock. That's not asset compounding. That's tooling. Apps you build for yourself are infrastructure at best, procrastination at worst. They are not equity-bearing assets unless someone else pays for them.
The "100+ exploratory apps" rock is the one I'd push hardest on. You've framed it as identity mapping and behavioral telemetry. That's a beautiful rationalization for building a lot of stuff and calling the building itself the strategy. If after 80 apps you can't already tell me what compounds for you, the next 20 won't fix it. At some point the mirror becomes the room you live in.
The Finance rock is the only one actually moving the asset-compounding needle in a measurable way — max the FHSA and TFSA, automate the cadence, reduce leakage. That's real. The Stock Diversification app is the rock dressed as an app. You don't need an app to deploy $500 increments. You need an auto-deposit and a watchlist. Building the app is the emotional timing you said you wanted to avoid.
Gap I'd name: nothing in your Q2 ladders to Public Narrative & Distribution or Health, and both are on your five-year list. If those genuinely matter, why zero rocks? If they don't matter, take them off the board so the weights are honest.
One question: of the 80 apps you've already built, which one do you actually open every day without prompting yourself to?